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Why Buyers & Sellers Often Choose Not to Work with Honest Real Estate Agents & How To Avoid That

Updated: Jan 18


Did you know that buyers and sellers regularly reject honest agents in favor of those who don't care as much about them for precisely those elements that the 1 agent is honest about & that which another agent is dishonest about? Without realizing it, that's exactly what happens quite frequently in the realm of real estate. In this article, I wanted to share how to spot an honest real estate agent, the importance of an honest agent, as well as how to avoid choosing a dishonest real estate agent.

Why is Honesty a Critical Element of a Good Agent?

Top Reasons Why Buyers & Sellers Pick a Less Honest Agent

1. Picking a "Yes Man" (Which is Not to be Confused with an Agent Who Consistently Goes Above & Beyond)

2. Finalizing Decisions Prior to Cross-Examination of Top Agents

3. Failure to Notice Logical Fallacies

4. Getting Caught Up in Emotions Rather than Logic

5. Failure to Ask the Tough Questions (Especially Metrics)

6. Failure to Check Agent Reviews Specifically for Honesty

7. Failure to Check an Agent's Reviews to Sales Ratio (Some Agents have More than Twice the Number of Reviews than They Have Prior Sales)


Top Reasons Why Sellers Pick a Less Honest Agent

1. Dishonest Agents Are Less Likely to Point Out Negatives of Homes

2. Getting Caught Up in Emotions Rather than Logic

3. Dishonest Agents Are Less Likely to Point Out Disclosure Requirements, Increasing Seller Liability

4. Less Honest Agents Are More Likely to Inflate Perception of Value, Especially If The Seller Has a High Opinion of Value

Top Reasons Why Buyers Pick a Less Honest Agent

Yes Man Agents: Sins of Omission in Search Criteria Optimization

Less Honest Agents Are More Willing to Break the Law

Seller Related:

Buyer Related:


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