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Search Activation & Keeping Active

One of the most common & best ways that buyers find real estate properties to purchase is through their buyer's agents. According to NAR, "86% of buyers purchased their home through a real estate agent or broker." Some buyers rely exclusively on their agent, some don't rely on their agent at all to find properties, and most buyers do some of their own searches & have a feed of properties from their agent, which is the approach that I recommend.

How to activate a portal search (by MLS used):

If your agent set up a search or more than 1 search for you, whether more than 1 per MLS or 1 with multiple MLS, be sure to activate and keep active all your searches. If you don't, you won't be receiving updates from that search as properties hit the market or adjust to be within your criteria (i.e. a price reduction). You activate the search by clicking on it within the portal.

If you didn't see the search in your inbox it might have landed in your SPAM folder. The email address is different than this email address that I use to send you information directly. If you're not seeing it in your SPAM or inbox you may want to run a search in your email for one of the emails in the list below or run a search using your agent's name.

Hampton Roads (REIN MLS), Williamsburg MLS, CBRAR MLS, & CVR MLS all use Matrix, which is shown below

  1. Open the email of each initial search title

  2. In each of those emails, click where it states, "View All Listings"

Image courtesy Gmail


If you have multiple searches per MLS that you are using (i.e. 3 searches in REIN & 2 in WBG MLS), it's possible to go within the portal and activate additional searches within the portal by opening them up.

For that,

1. click on "My Searches"

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2. Then click on each search name so that each search is opened up:

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Northern Neck MLS uses Navica

How to keep a portal search active (by MLS used):

If you stop clicking the searches, after a while, they'll deactivate. To prevent that from happening, it's much the same process as initial activation, where you need to open each search being used either from 1 of each search's emails or from within the MLS portal.

Best practices for a well-running active search

Email Senders by MLS used

What 5 MLS Adam has access to:

Why some agent searches are much better than others

Which MLS is most important for which city/county in SE VA & other MLS details

Why are searches with agents typically better than what buyers come up with on public websites?

Why an active search with updates (public & agent generated) as properties change & hit the market is far superior to browsing occasionally, saving buyers time, helping buyers get properties they wouldn't be able to otherwise, & helping buyers save $

Why an active search with a real estate agent is even more important in Hampton Roads than Richmond & the Northern Neck in SE VA

When to use public search techniques