For sellers, a prospective listing agent's former listings speak volumes, and it's a good idea to compare some of the important elements of those listings to those of comparable prior listings at the same properties like I did for a seller here. Sometimes information on public websites like Zillow will have information taken down after sale, so it's a good idea to ask your agent for their past 6 sales. Pay careful attention to the amount of effort you see in their lowest price listing sale, especially one where the seller doesn't have it in good shape and is a fixer upper. If some listings have certain items in marketing and others don't, look at the price tags of those homes and see if there's a pattern. If not, the agent might only do something like that when requested. In some cases, the listing agent might offer different things based on the total commission offered or the % commission offered. It's a good idea to note patterns and ask your agent about the discrepancies.
Map below of my coverage area for sellers based on price range with MLS in orange & whited out areas being areas without as solid MLS coverage:
Items to look for before agreeing to interview a prospective agent for a listing appointment:
How Experienced Are They (Career Total Volume)?
How Are Their Reviews?
What Are They Communicating?
What Have They Published?
Are They a Team or Individual?
Check Their Price Range
Check Their Listings
Highly Enhanced Searchability & Details (standard with Adam)
Aerials (standard with Adam)
Matterport Virtual Tours (standard with Adam)
Professional Photography (standard with Adam)
What Multiple Listing Service (MLS) are used (up to 4 with Adam)?
Items to look for in your interview(s):
Detailed Walk Through of Your Home
Are They Candid & Honest, or are They Saying Nothing Wrong About the House & Trying to Win You by Befriending You?
Staging & Extras
Enhancing Buyer's Experience In Property
What Gadgets/Physical Tools Do You Have Available?
What Digital Tools Do You Have Available?
How do you Handle Showing Requests?
Do You Ever Engage in Dual Agency, & If so, Under What Circumstances & What Percentage of Sales?
How do You Handle Multiple Offer Situations?
What do You Charge?
Will You Offer What Another Agent is Offering?
Potentially Misleading Questions if Asked in Isolation:
What's your average time on market?
What's your initial list price to sales price ratio?
How many properties have you sold in my neighborhood?
Can I Cancel the Listing Agreement in the Future Prior to Expiration?